Marketing Strategy

newhomeimage.jpgThe 5 P's of Marketing

product + price + place + promotion + people = profit
It’s a simple formula. And it works. Together, we create an effective marketing strategy, and then we implement it. In order to keep driving this process, we direct the agency component of your business on your behalf. We – like yourselves – have a vested interest in your success – we only win, if you win. And we don’t stop at the creative end – we’re your partners working with your architects, interior designers, publicists, and your lawyers if you need us to.


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The Builders Box as an entity is fairly new, but the team members involved in the company vision and leadership are veterans in the industry.
Together, Mendy Finkelstein & Rusty Topan hand-pick the players on each individual team. Our Directors help us keep us focused on your individual needs. They keep watch on market changes and respond immediately and pro-actively. And we never forget that trust is a big part of our relationship – your business remains your business. We place new home sales trained representatives on your site, and our extensive reporting package is strictly adhered to. We ensure that you’re kept fully up to date with all the relevant information such as traffic, sales, and follow up. We firmly believe that communication is the key, and hold weekly site meetings, shop your competition monthly.

In addition, The Builders Box can provide you with site administrators, hostesses, and temporary additional sales staff for peak periods or promotions, We don’t want our sales teams working the re-sale market, so we have set up are referral network through our sister company, Re/Max West. Over 500 agents in six offices that are 24 hours a day, 7 days a week, to provide back-up services if needed.

A WINNING TEAM

Rusty Topan, Vice President is an industry visionary and the driving force behind The Builders Box. A licensed Broker, Rusty has spent her career specializing in the New Homes Industry. She has worked with Builders on projects of every size from small sales trailers to elaborate pavilions and has had a hand in every aspect of project development and excecution: focus groups, pre-sale marketing studies and surveys, lead generation to marketing and grand openings.

 

Virtual Brokerage

The Builders Box Inc.